Maxwell Residential Pte. Ltd.
A Joint Venture of CEL Development, Singhaiyi Group and Chuan Investments
CEL Development Pte. Ltd. (CEL), a wholly-owned subsidiary of the esteemed Chip Eng Seng Corporation Ltd, a public listed company in Singapore since 1999, takes pride in spearheading the Group’s remarkable portfolio in property development. Over the years, CEL Development has emerged as one of the fastest rising names in the industry, making significant strides in Singapore, Australia, and Vietnam.
At CEL, our success is deeply rooted in unwavering ethical practices and unwavering commitment to quality standards. Drawing from our extensive expertise in construction, property development, and property investment, we have cultivated a reputation for excellence that sets us apart.
With a perfect blend of youthful vigor and seasoned experience within our ranks, we harness these talents to drive innovation and continuously raise the bar in construction and quality. This dedication aligns perfectly with our corporate vision.
CEL’s vision is clear: to be the leading multi-disciplinary property development company of choice, synonymous with creating exceptional homes of unmatched build quality and investment value. Our mission extends beyond mere business goals; we strive to create sustainable value for our esteemed shareholders and customers while fulfilling our role as a socially responsible corporate entity.
Guided by our valued standard practices and dynamic approach, we are determined to soar to even greater heights in the coming years. Our commitment remains steadfast—to deliver on our promise of crafting quality homes for both the present and the future. We understand that each residence we build becomes a cherished abode, and we embrace the responsibility of enhancing lives through our dedication to excellence in every aspect of our work.
SingHaiyi Group (“SingHaiyi”) is a rapidly growing and diversified real estate company that specializes in property development, investment, and management services. The Group is led by a highly capable management team, benefiting from deep insights and strong industry connections that provide access to unique and rare investment opportunities.
With a proven track record in residential property development, SingHaiyi has successfully expanded its portfolio to include private residential and commercial projects in both domestic and international markets. Over time, the Group’s commitment to strategic diversification has led to a diversified portfolio of income-generating assets in the commercial and retail sectors, ensuring stable and visible earnings.
Previously listed on the Mainboard of the Singapore Exchange, SingHaiyi Group underwent privatization on January 31, 2022, allowing the company to chart its course strategically with increased flexibility.
The Group’s guiding principles, grounded in the philosophy of “精誠存信 佳業傳承,” revolve around business excellence and integrity. SingHaiyi’s unwavering dedication is focused on building a trustworthy and reliable brand that will sustain enduring growth, leaving a legacy for future generations.
SingHaiyi’s vision is to be recognized as a premier and well-rounded real estate company, boasting proven expertise in property development, investment, and management across its operational geographies. To achieve this, the Group is firmly committed to sustainable growth, generating shareholder value through yield-accretive acquisitions, delivering top-notch property developments, and proactively managing its diverse portfolio.
With a goal of establishing a sustainable business and cultivating a trustworthy brand for lasting growth, SingHaiyi remains driven by its mission to excel in the real estate industry and make a positive impact for years to come.
Architects and Designers of TMW Maxwell